Novomatic Group has been around for some 35 years. During this period, Novomatic has established itself as one of the leading names in the online gambling industry. With offices in nearly 50 countries, they are the name that every player and operator are aware of.
Although they’ve been in the business for a long time, the Austrian company found a way to keep up with the times and changes. They remained relevant over the years, with their games still being beloved by the players.
One thing Novomatic has going for them is a tradition. The company started out developing casino games for land-based venues in Europe. This is how players became used to their titles. Today, even though some of their slots may seem outdated, many online players seem to enjoy them. Playing Novomatic classics provides them with a familiar feeling. This is one of the best things a casino can offer to its players.
Although they are not as popular as they once were, there are still many online casinos offering Novomatic games. Many land-based casinos in Europe also offer numerous slots by this provider on their floors.
The company was founded in 1980, in Austria, by Professor Johann F. Graf. Novomatic started off strong, expanding their business to Germany, France, Switzerland, and Netherlands within the first year of their existence.
In 1988, Novomatic expanded to South Africa. A couple of years later they became the first do deliver a full range of casino equipment to the country. In 1991, the company continued to grow, opening the largest casino in the Czech Republic.
By 1993, Novomatic has had business dealings with more than 30 countries worldwide. To keep up with the demand, the company established new subsidiaries in Norway, Poland, Estonia, Botswana, and Namibia.
The year of 1997 was a big one for Novomatic Group. They presented their first multiplayer machines, allowing up to 250 players to join a live roulette game at the same time. The company took advantage of modern technologies to make this possible. The development was a real revolution in gambling.
In 2001, Novomatic received their license to operate in the UK. The same year, they also presented their Novo Multi-Roulette and Novo TouchBet Roulette at ICE 2001. This gave the company access to a majority of casinos in Europe. They improved their overseas presence as well.
In 2005, the company marked the record annual turnover, exceeding €1 billion for the first time. This was an important milestone for Novomatic. It was a clear proof their expansion and development strategy was working.
Over the next decade, the company continued to grow, receiving many prestigious awards along the way. Novomatic made its mark on nearly all the continents, including Americas, Asia, Europe, and Africa. During the recent years, the company’s position in the market became even more established. One proof of this position was Novomatic’s booth at ICE Totally Gaming 2015. It was the largest-ever single booth created for a gaming expo.
Products & Features
Novomatic has developed a truly impressive range of casino games over the years. These have found their way to many casino floors and online casino platforms.
- Single video slots
- Multigame solutions
- Electronic table games
To a casual player, the company is probably best known for their online casino slot machines. Those who have been around casinos for a while have had a chance to try their luck with Novomatic titles, like:
- Lucky Lady’s Charm
- Book of Ra
- Lord of the Ocean
- Sizzling Hot
- Roaring Forties
- Dolphin’s Pearl
The company also offers a number of linked progressive jackpot slots. These are often made available on their popular games like Book of Ra. There are also many standalone jackpots, tied to a particular machine.
Apart from slots, Novomatic also supplies many electronic table games. The most popular ones are Electronic Poker, Electronic Blackjack, Sic Bo, and Electronic Roulette. Their multigame solutions are also very popular with casinos.They give casinos a quick way to boost their game offer. There are various multigame machines on offer, designed to cater all gaming needs.
Overall, Novomatic has certainly had more success in the land-based gambling industry. However, they’ve successfully seized their share of the online market as well, and they’re likely to continue their expansion efforts in the future.